The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand.
During 2016, Marion teamed up with with Argentina-based Food Stylist and Creative Director Anna Keville Joyce to bring the project to life - a new whimsical flare, full of tasty, colorful, and eye-catching imagery.
The new campaign includes the Subway sandwich line as well as conceptual food art pieces highlighting Subway ingredients to be used in the system worldwide.
Through teamwork, trail and error, and a genuine sense of curiosity, the crew enjoyed many creative studio days together.
We hope you enjoy this new take on food and flavors, and the joy of experimentation and discovery.
Chef Watson is a cognitive web app to inspire home cooks to create never-before-seen ingredient combinations.
The team of Ogilvy Paris and IBM Watson asked a group of artists around the world to interprete the word EATS in their personal, delicious and happy way. Each letter stands for an ingredient in a recipe:
Sechs Küchenchefs mit unterschiedlichen Biographien. Geborene Steirer ebenso wie Zuag'raste, die nicht mehr weg wollten. Menschen mit scheinbar völlig unterschiedlichen Visionen dessen, was authentische Küche sein muss. Es sind gelernte Köche darunter und Autodidakten, zur Ruhe gekommene Wandervögel und Köche, die ihr Elternhaus beruflich nicht verlassen haben. Der erste 3-Hauben Koch der Steiermark ist ebenso dabei wie der jüngste 3-Hauben Koch Österreichs. Die Steiermark ist vielfältig.
Georg and Xaver from the design studio united everything and the Kornberg Design Tischler developed HOLT as an association of the carpenters Lenz, Bischoff, Schaden, Prödl, Fellner, Radaschitz, Knaus, Ulrich, Gross.
This photo shooting and realization of our concept was made possible with the help of my friends:
Verena is an Austrian freelance graphic designer, art director & illustrator, based in NY. She worked for Sagmeister Inc, Pentagram, RoAndCo, and Sid Lee NY. She also runs a blog dedicated to sleep, called Sand & Such.
.. she's awesome.
Founded in 1884, the Leichtfried woollen mill is specialized in the production of high-quality woollen cloth and loden fabrics, made primarily from extra-fine Australian Merino wool.
Frooti is one of India’s most popular and loved mango juice brands. When Sagmeister & Walsh invited my friend Briony and me to collaborate in rebranding this beloved juice company, we jumped at the opportunity.
This colourful, quirky brand allowed us to explore and create through a child-like lens; a healthy dose of humour and playful mischief were always encouraged throughout the project.
After many late night Skype sessions, working between 4 countries, with 3 languages, mind-bending scenes, tweezers and the eternal quest for the perfect straw, we’ve learned the world is just a miniature place after all.
It’s fun working with you Stefan & Jessica. Thank you!
The Race Across America is a nonstop ultramarathon bicycle race across the United States and with approximately 3.000 miles/4.800 km one of the longest annual endurance events in the world.
Joining Severin Zotter‘s team - as one of two photographers next to my talented friend Michael Königshofer - was a personal challenge as the race is known for its hard conditions, stressful situations and constant lack of sleep. The mad rumours proved themselves true, nevertheless it was everything but a painful experience in the end.
Sevi's ambitious attitude and catching spirit made it easy to forget about our own needs for a while to fulfill something bigger and succeed as team. Probably the most drowsy 8 days, 8 hours and 17 minutes of my life.
A little bit of collaboration, food, and a whole lot of love. My friend Briony and I created a series of pictures for thegoodforks.com based in Vancouver.
The focus is on the authenticity and transparency of markets while believing that good food has the power to change the economic viability of communities. Food can taste good and do good, too.
Thumbs up for the great attitude of those women!
Water, Wool and Whales
Sabine loves whales, sharks and knitting. Niki and I can't knit but we found another way to bring the wool into shape.
JOHO's Coffee / Brazil
From the cherry into your cup. Johannes Hornig brought our team to Brazil where we learned about the origin of JOHO's direct trade speciality coffee and why it is always worth investing in a good quality product with a fair background. Very tasteful! That's where you get JOHO'S coffee today:
This is a little project called Self-Portrade, where I ask people to share an experience with me in exchange for a portrait.
Andrea, Eva and Gigi introduced me to the art of goldsmithing by teaching me two techniques of making silver rings. Visit their website: kunstwirtschaft.at or even admire the work of those fascinating women in their atelier and show room.
Thank you so much.
Stefanie taught me how to make cupcakes. Get all the yummy recipes from her blog:
Oli taught me how to cook traditional Carinthian Kasnudeln in a typical man's kitchen and proved that this is possible with a lack of proper kitchen items such as a rolling pin. Who needs napkins anyway.
Katharina invited me to the mystery dinner game "How to host a murder". Players take on the roles of suspects after a murder has occurred, all attempting to expose which one of them is the murderer. I immediately liked the idea of artificial drama combined with delicious food. Guess who was the killer!?
Flora took me to the ViziDorf, where 32 homeless men who are suffering from alcoholic abuse found a place to live in converted construction trailers. She volunteers there several times a month and is visibly liked and respected for her dedication and positive nature. This afternoon was all about sharing time and stories.